Vibrant Case Studies that Build Brand Credibility and Close More Sales

As a case study copywriter, what makes me different?

It's about more than my natural storytelling ability. As an experienced case study copywriter, I get to know your audience in ways most copywriters don't - so I can speak to them in their language.  And when your prospective customers feel like you really "get" them - and can solve their problems - they're more apt to choose your brand.

Why do you need case studies in your business marketing arsenal?

Case studies are a tragically underutilized marketing tool - but also one of the most effective in fueling buying decisions. Why is this the "case?" It's simple: sell sheets and brochures have a one-sided spin and, while informative, tend to melt into the "white noise" of sales pitches that barrage your customers every day.

But case studies stand apart. They "humanize" your brand by telling a real-life tale of how your products or services made an impact in your customer's organization. We're talking actual people who are not only saying how great your product is, but explaining exactly why it's been a game-changer for them.

When it comes to building brand credibility and elevating the perceived value of your products or services, the case study is a marketing powerhouse. It delivers the social proof your prospect craves by highlighting a true customer experience and providing tangible results.

Invest in a marketing tool your competitors aren't using. Contact me for expert case study writing today. 

I was gobsmacked with the quality, speed, and sheer power of Susan's words. Now, I never think of writing my own copy. I write a brief and my freelance copywriter Susan delivers - in spades. Jobs that used to take me weeks are done and making me money in a fraction of the time."

- Ken McGaffin, Internet Marketing Consultant

Copywriting Specialities



A compelling, 2- to 4-page narrative that tells an enticing story about how one of your customers found success with your products or services. It's like a testimonial brought to life through quotes, graphics and metrics.


A document (2 to 20 pages long) that outlines a common industry problem in conjunction with its solution. A white paper is typically used to convey thought leadership, generate leads, or close sales.


A dedicated web page where a user arrives after clicking on a link, designed with one business goal in mind (e.g. to sell a specific product). Also known as a "lead capture" or "destination" page.